Know What Sold
Before You Go to Market.
TagLine turns your Shopify sales data into clear brand-level sell-through grades, market-ready reports, and weekly automated summaries — so every buying decision is backed by real numbers.
Buying without data is a liability
Most boutiques go to market with last season's gut feeling. The ones that win bring receipts.
How most boutique buyers go to market
Without sell-through data by brand and SKU, you're re-ordering based on gut and vendor pressure — not what actually sold.
To manually compile a brand performance report from Shopify exports
Pull the export, clean it in Excel, sort by vendor, calculate sell-through, build a pivot. Repeat every week.
Average over-buy on brands with no prior sell-through data
Over-buying poor performers ties up cash and floor space. Under-buying your best brands costs you in-season sales.
How it works
Know what sold before you go to market.
Track sell-through by brand
See exactly how each brand is performing — units sold, remaining inventory, sell-through %, and margin. Broken down by season. Always current.
The A–F grading system
TagLine automatically grades every brand you carry based on sell-through velocity for the current season. No formulas, no spreadsheets.
Top performer. Buy more next season.
Solid. Steady reorder candidate.
Average. Investigate by style.
Underperforming. Markdown or reduce.
Dead stock. Exit position.
Grading thresholds can be adjusted per season and per category. Your fashion calendar, your rules.
Full visibility. Zero spreadsheets.
Every metric a boutique buyer needs — live, organized, and exportable for your next market appointment.
Brand Sell-Through Dashboard
Every brand in your Shopify catalog, ranked by sell-through performance. Current season vs. prior season comparison built in.
A–F Performance Grading
TagLine automatically grades each brand based on velocity relative to inventory. Know your A-players before you go to market.
Market-Ready Export Reports
Generate buyer-formatted reports with SKU-level sell-through data. Pro exports include variant breakdown: size, color, units sold, remaining.
Season-over-Season Comparison
Was Spring 2025 better than Spring 2024 for that denim brand? TagLine tracks it so you can make the buy with real context.
Margin Analytics
Sell-through is only half the story. See actual margin contribution by brand, not just units. Know who's profitable, not just popular.
Automated Weekly Reports
Pro plan sends a curated weekly sell-through summary to your inbox every Monday. Share it with your team or buying partner automatically.
Walk into market with data your reps don't have
Your vendors know what they want to sell you. TagLine tells you what actually sold — so you can negotiate from a position of truth, not gut feeling.
Pull a brand's sell-through report before you sit down with their rep
Know which styles sold out (need more) and which didn't move (don't repeat)
Show vendors your data. Use it to negotiate minimums, exclusives, and terms
Pro exports include full variant detail — size curves, color performance, margin by SKU
Sample data for illustration. Your actual brand list and metrics.
"I walked into MAGIC with TagLine reports for every brand I was meeting with. The reps were shocked I had that level of detail. I cut two underperforming lines and doubled my open-to-buy on my top performer. Best market I've ever had."
Your next market appointment deserves real data.
Connect TagLine to Shopify and your sell-through dashboard is live in minutes. Reports available immediately.
No credit card. No setup fee. Cancel anytime through Shopify.